Project Space Exercise 2

Project Space Exercise #2

The Web as Sign System: Apple- http://www.apple.com/

            I visited the website for Apple. The color scheme is very chromatic with varying shades of gray and white, which provide a very sleek and clean presentation. The fonts are very thin and simple and colored in black as to keep attention on the actual products displayed. As for all of the products that are shown on the homepage, each item has been staged with a bright variety of popping, contrasting colors as to pull your eyes into them and each is shown at an angle that intrigues you enough to want to click on it to find out more about it. The iPhones and iPods being presented are very close up and have large screen backgrounds of bright purple flowers and colorful figures of people, the hand holding the iPod has been edited to a neon blue-purple color, and the watches shown are placed at eye level and have neon blue and green wrist straps and multicolored graphics on their screens. The viewer’s eyes move from product to product until either one excites enough to explore it, or the option you came to the site to search for is spotted at the top of the page. In a grey bar across the top of the webpage there are links for various different general categories of products listed, an easy to use search option to find what you’re looking for more quickly, and other resources one can use for apple products that you can click on to be directed towards specific components of their website. As you click each one, the same fresh and neat feel mixed with the bright popping colors applies and provides a very organized and visually pleasing look. Each page provides more eye catching photos and links to go into more depth on the category chosen until you zero in on what you visited the site to find. This site definitely does encourage one to consume because of how it displays all of its merchandise in such a luxurious way, presents them with such bold titles, and explains them in such far reaching and cool ways that make you want to buy any and all of the goods they have to offer. Each iPhone, iPod, iPad, or MacBook that they show also includes adventurous and fun backgrounds that in a way make you excited to have the product and give you the feeling of enthusiasm toward each device. They also place the prices in such tucked away places with the smallest and most inconspicuous fonts that you don’t even notice the huge price tags until you are just about finished falling completely in love with the products!